Sales and Customer Analytics
Obtaining and retaining profitable customers in today’s business environment is tough.
Customers’ attention spans are short, especially in the context of our age of information overload. In order to stand out, it is essential to really ‘know’ your customers, providing them with personalized offerings and expert services, both during the sales process and ongoing customer engagements. Prescriptive analytics allows you to do just that. It is about knowing your customers and making decisions that maximize customer lifetime value.
The solution naturally integrates into call centers, websites and mobile apps to automate the application of the intelligence. It’s been widely deployed across a number of industries including insurance, banking and telecommunications.
What we do
The BusinessOptics Sales and Customer Analytics solution maximizes the success of sales campaigns by optimizing important business metrics such as Customer Lifetime Value (CLV). It uses prescriptive analytics to:
The financial benefits from using the product are enormous, with customers typically improving profitability by about 30% and obtaining a 10x return on investment. Additional benefits include: